Tracey Church, MLIS

Principal, Researcher & Consultant

Tracey Church has been a professional researcher in the not-for-profit sector for over 20 years and has worked with over 400 clients in the fields of health care, education, social services, arts, and the environment. In October 2018, Tracey was awarded with the inaugural Apra Canada Excellence in Prospect Research Award at Apra Canada's national conference.

She is known for her team dynamic approach, getting all factors within a development office working together to realize success in major giving. Her research and consulting work includes customized one-on-one, online or class training sessions, research profiles and backgrounders, prospect identification, database screening, pipeline management, strategic planning, time and database management, and specialized research projects.

Tracey is the Past President of Apra-Canada (Association of Professional Researchers for Advancement) and also teaches at Western University in the Master of Library and Information Science program on Prospect Research in Fundraising. She is a member of AFP International Research Council, and a Board Director for Apra International, and AFP Golden Horseshoe.

Tracey is happy to report that many of her students, trainees and mentees have gone on to become successful prospect researchers in the charitable sector and active members of Apra. A new and exciting project for Tracey and Apra-Canada was the publication "Prospect Research in Canada: An Essential Guide for Researchers and Fundraisers", the definitive book on research in the charitable sector in Canada (launched at the Apra-Canada Fall 2016 conference, October 12th). Tracey was Co-Editor and a major contributor to the book. Tracey is a regular and requested presenter for Apra, AFP, CAGP, and AHP in research, major giving, strategic planning, time management, and other areas.

She has her Masters in Library & Information Science, and her Professional Certificate in Not-for-Profit Management. In 2019, Tracey received her AFP Master Trainer certification.

When not researching, Tracey enjoys spending time with her family at home, at the family cottage and travelling. She and her family reside in London, Ontario where she enjoys the four seasons so she can ski, golf, curl, hike, and get out on the water. A constant companion is her "lab-ski" Cleo. 

Tracey is one of four "seasoned veterans" in the iWave Roundtable - Ask the Nonprofit Experts. June 26, 2019

Check out Tracey's Podcast from AFP Congress 2019 with Jennifer McNally "Disrupt Peer Review: Innovation in Board Motivation"

See Tracey's Apra Talk on Social Capital and Networking at Apra's International Conference 2016:

Check out Tracey's article on Time and Project Management "Feeling overwhelmed at work? You are not alone!"

Listen to Tracey's Podcast on "Using Prospect Research in Your Planned Giving Program":

Check out Tracey's interview with Apra-Illinois for their Motivations of Leaders blog:

Check out Tracey's Podcast about pulling together researchers across Canada as Co-Chair, Co-Editor and Contributor to Canada's first book on Prospect Research:


Izabela Piasecka-Latour, MLIS

Research Associate, Tracey Church & Associates

Izabela is an experienced prospect researcher with over 15 years of not-for-profit work. Contracted with Tracey Church & Associates, Research + Consulting Services, Izabela has provided research services to clients across Canada, including those in the fields of social science, education and health care. In her previous position as National Manager of Prospect Research at The Arthritis Society, Izabela was responsible for providing research services within the fundraising department to clients across the country.

In 2014, Izabela became a co-instructor for the course “Prospect Research in Fundraising” for the Master of Library & Information Science Graduate Program for the Faculty of Information & Media Studies at Western University. 

As a member of Apra-Canada, Izabela has been involvement with the organization in roles of director, webmaster and conference planning committee member. Izabela has also volunteered her time with a local fundraising organization, London Regional Fundraising Professionals (LRFP). Izabela is proud to be a contributor to Apra-Canada’s first book “Prospect Research in Canada: An Essential Guide for Researchers and Fundraisers” (Civil Sector Press, 2016).

Izabela began her career in prospect research in 2002 after graduating from Western University with a Masters in Library and Information Science. She gained her experience in similar positions at CNIB, McMaster University, Conestoga College, and Children's Health Foundation. Her passion lies in utilizing different resources in reactive and proactive research as well as working with databases to ensure ongoing success in fundraising efforts. 



Melody Song, MA, CFRE

Research Associate, Tracey Church & Associates

Melody Song is a fund development professional with 15 years of experience. 

Contracted with Tracey Church & Associates, Research + Consulting Services, Melody specializes in Prospect Research (English & Chinese), Major Gift Fundraising, Prospect Management, Corporate Sponsorship, and International Fundraising. Melody received her CFRE designation in 2013.

Coming from a diverse background in cultures and communications in both nonprofit and for profit sectors, Melody has an exceptional insight on growing global success and promoting diversity. Her recent projects include the Calgary Zoo Giant Panda capital and conservation campaign for which she raised $2 million from corporations and individuals from a growing Asian community.  Her work in the development of a holistic organizational approach to prospect research and pipeline management using leading edge methodologies contributed to the success of SAIT Promising Futures Campaign.  As the Director of Development for Alberta Ballet, Melody expanded the team’s capacity by introducing prospect management process and growing major giving and corporate sponsorship. 

Melody is a member of the International Committee for Association of Fundraising Professionals (AFP) and an advisor for the Chinese Association for Fundraising Professionals (CAFP).  She recently became Chair of IDEA (Inclusion, Diversity, Equity & Access) for AFP Calgary & Area chapter. She is a former board member of Apra Canada, and is an active speaker and educator with Apra Canada, Apra International, CAFP, and AFP Calgary Chapter.